Statistics, or Stories?

Politicians make me queasy. So do self-help books, Twitter wars, linguistics professors, even TED talks. It’s not that they lack value—Twitter excepted, of course—it’s that they rely too heavily on examples and stories to persuade. Why? It’s effective. As Chip and Dan Heath put it in Made to Stick (one of those self-help books), anecdotes—simple,Continue reading “Statistics, or Stories?”